Yeah, that dent is supposed to be there.
Photo: Courtesy of Anheuser-Busch
Apparently it took two years to make this ugly thing: Anheuser-Busch has been developing “the world’s most unique and innovative can” since 2010. Though the can looks like it has an unfortunate dent, it’s actually in the shape of a bow tie — a symbol of Budweiser. This won’t replace the traditional can: This new 11.3-ounce can (with 8.5 fewer calories!) is reserved for douchebags who want to look cool while dancing to Justin Timberlake’s “Suit and Tie.” But hey, at least the packaging isn’t phallic. [Earlier, Dieline]
