Twinkie Back

Twinkies, Ding Dongs, and HoHos Spared by Maker of Pabst Blue Ribbon [Update: They’ll Be Back By Summer]

We missed you so much!
We missed you so much! Photo: Ubcule/Wikimedia,

A document filed in U.S. bankruptcy court yesterday indicates that the A-list portfolio of snack cakes orphaned by the bankrupt Hostess Brands will sell to Metropoulos & Co. and Apollo Global Management, whose $410 million joint offer turned out to be the only offer, the AP reports. The big news here is that Apollo is an investor in chains like Carl’s Jr. and Hardee’s, while Metropoulos & Co. owns Pabst Brewing Company, so though the deal hasn’t yet gone through, it certainly seems as though a potential junk-food superbrand has emerged on the distant horizon and will eventually come to destroy us all. There’s no indication of when the snack cakes will go back into production or where, retail-wise, they may eventually reappear, and neither company is commenting on the imminent sale. It’s a pretty safe bet, however, that we can finally stop pretending that any of us have actually eaten and/or enjoyed Twinkies or Ding Dongs during the last ten years or so. Update: Principal Daren Metropoulos issued a statement on the acquisition. “We look forward to having America’s favorite snacks back on the shelf by this summer,” he tells Reuters. [AP, Earlier, Earlier]

Twinkies, Ding Dongs, and HoHos Spared by Maker of Pabst Blue Ribbon [Update: