Established restaurants are increasingly getting into the lower-overhead, higher-volume world of opening their own branded fast-casual outlets. Following such recent examples as Umami’s U-Mini and Park’s BBQ’s Oleego, The Counter announces the coming arrival of Built Custom Burger by The Counter. The new business will be opening at the end of the month or the start of March on Figueroa near USC, offering the businesses’ build-your-own service over lunch and dinner in a stripped-down version offering slightly smaller quarter-pound burgers at a slightly lower price. Guests will be able to watch the burgers get made, while getting a quicker Counter experience. Right now, the successful burger brand is just focusing on this initial location, though more are scheduled to be announced in the months to come.
Built Custom Burger by The Counter, 3584 S. Figueroa St. Los Angeles.