Over on First Avenue in the East Village, Vinny Vincenz owner Ari Elalan isn’t very amused that $1 slice titan 2 Bros. Pizza has just opened next door. His pie definitely stands up, Elalan explains, but he’s not sure the center can hold: Last month, he told the Local East Village that he’d preemptively dropped his prices to compete with the new guy, but also that he was worried the surge in customers going for the plain pie would ruin the market for his pricier, specialty alla vodka and margherita slices. And it gets worse: Joey Pepperoni across the street is now also selling dollar slices. [Local EV/NYT]
It’s getting rough out there.