Sexy Soda

Introducing the Marc Jacobs-Designed Diet Coke Cans

Women wore houndstooth bikini bottoms with striped pants underneath in the aughts? Really?
Women wore houndstooth bikini bottoms with striped pants underneath in the aughts? Really? Photo: Coca-Cola

Recently appointed Diet Coke creative director Marc Jacobs designed these limited-edition cans of Coca-Cola Light in honor of the company’s anniversary in Europe, and, surprisingly, he illustrated someone other than himself. Each can celebrates a recent fashion decade (the eighties, nineties, and aughts), and is inspired by Broadway and Radio City Music Hall, where Diet Coke made its debut in 1982. In all likelihood, the corresponding ad campaigns will showcase Jacobs’s abs, or at least a topless model. [Earlier, NYDN, Cut]

Introducing the Marc Jacobs-Designed Diet Coke Cans