Marketing Gimmicks

Jack Daniel’s Ribs for the End of the World: T.G.I. Friday’s Hosting Apocalypse Parties

We can think of a couple of places where we’d like to spend our last moments on Earth, but not one of those spots is a T.G.I. Friday’s. Even still, the Mayan calendar comes to an end on December 21, and that happens to be a Friday, so T.G.I. Friday’s restaurants in a half dozen U.S. cities (Miami, Orlando, Tampa, Los Angeles, Chicago, and D.C.) are throwing “Last Friday” parties featuring Mayan decor, photo booths, music, and a Mayan Margarita. Also they’ll be raffling off an ‘End of the World Survival Kit,’ which is just like a cocktail shaker, bottle opener, and an energy drink. Shouldn’t the booze at least be free during the end times? [Zagat]

Jack Daniel’s Ribs for the End of the World: T.G.I. Friday’s Hosting