Guy Fieri’s Times Square restaurant still isn’t getting much love (unless you count customers who go there ironically), but the kewl one continues to make his mark on Times Square. The producers of Rock of Ages invited him to be in the show on Tuesday night because apparently they lost a bet. Of course there’s video, which you can see straight ahead. At first, Fieri plays it off like he’s reluctant to do this, but you can tell he’s just loving it — the costume doesn’t even look much different from Fieri’s normal clothes. The walk-on probably won’t help convince people he’s really trying to improve the food and neon-blue drinks at Guy’s American Kitchen & Bar, but the tourists in the audience look like they’re way into it.