The Name Game

Madame Chou Chou Becomes Cafe Noir

Cafe Noir
Cafe Noir Photo: Tatiana Arbogast

Since opening two years ago, Santa Monica’s Madame Chou Chou served superb French and occasional Cal-talian cooking at an acceptable price point, unattached to any overblown promises to “introduce Los Angeles to Parisian bistronomics” or anything of that nature. Now we find the restaurant is changing tacks just slightly to get more bodies through the door, embracing the new, more generic name “Cafe Noir” (maybe to sound less like a place specializing in puppy chou) on its signage and ditching the boulangerie station to squeeze in additional tables. The owners tell Grub Street the menus will also see a little change from an “upscale dining concept” to a more traditional bistro feel, while the chef that’s earned this restaurant a procession of five-star reviews on Yelp will remain en place.

Madame Chou Chou Becomes Cafe Noir