
In his review of recently reincarnated Le Bec Fin (we’ll get to that later today), PW critic Brain Freedman dropped a doozy. The flagship of Philly’s arguably erstwhile fine dining is rolling back its prices. The standard eight courses-plus, $150 prix fixe remains in place. However, in effort to draw a broader base of customers, owner Nicolas Fanucci is introducing a scaled back, four-course dinner menu for $85, and a three-course lunch option for $39. Both go into a effect tomorrow. Seems Fanucci is learning from Le Bec’s previous owner’s mistakes.
Evidence suggests that when Georges Perrier forfeited his Mobile Travel Guide five-star status in an attempt to lure a younger clientele with a less stuffy a la carte menu, and a more casual vibe, it was already too late to right the ship.
Along with the price rollbacks, LBF is also switching over to an iPad menu.