Grub gets word from EMM Group about the restaurant they’re planning for 199 Bowery (different than nightspot Finale, at the same address). The General should open in early December, with a “modern Asian” menu by Catch chef Hung Huynh — expect dishes like firecracker crab claws, kung pao black sea bass, and chili-chicken-stuffed eggplant. The massive 300-seat project from partners Eugene Remm, Mark Birnbaum, and Michael Hirtenstein will have a casual café and more upscale dining room, with a red-and-gold color scheme and decor inspired by “urban excavation,” according to a statement. That explains the current pop art facade from street artist Alec Monopoly, pictured here.
The vibe is “urban excavation.”