The Harvest Seasonal Grill and Wine Bar that’s opening today in University City is number 13 for Dave “Doc” Magrogan, the former chiropractor whose restaurant empire includes multiple Kildare’s, and Doc Magrogan’s Oyster House locations. And it’s number two for his loco-for-locavores Harvest concept. The first one opened in Glen Mills back in 2010. Magrogan told Grub that he spent nearly $2 million on transforming what he describes as the “cold industrial” vibe left by outgoing tenant Marathon Grill and it’s upstairs sibling MarBar, into a warm and welcoming atmosphere. “The cool thing about Harvest is, it serves the diverse needs of this neighborhood,” Magrogan told us. “We can take care of the needs of students and faculty from the University who come in during lunch, and the folks who come from Rittenhouse Square for dinner before going to see a movie next door.”
Harvest’s menu (check it out here) offers a range of flatbreads, salads, and sandwiches, plus vegetarian, seafood and meat entrees. The concept’s two-pronged schtick is based on utilizing ingredients wrought from 75 local farms, and serving them in dishes that come in under 500 calories each. Price points range from $4 to $9 for salads and smaller dishes, and $14 to $25 for entrees.
The downstairs space houses a dining room, and open kitchen. Upstairs there’s a large bar featuring a top made from recycled glass, booths and a gigantic private dining room. Both floors are equipped with fireplaces, and additional seating is available outside.
Harvest Seasonal Grill and Wine Bar, 40th and Walnut Streets, (215) 662-1100