Lifestyles of the Rich and Shameless

GOOP Hawks Hellmann’s

Breaking news: Gwyneth Paltrow eats Hellmann’s mayonnaise. Also, Pepperidge Farm rolls, a ton of butter, and French fries. And did you know lobster rolls are trendy? Today’s GOOP departs from hawking $900 leather pants (well, almost) to bring us step-by-step instructions for making a lobster roll, French fries, and a dirty martini meal. And in case you’ve been living under a rock (not rock star), Gwynnie goes on to list a few restaurants where you can pick up the trendy shellfish rolls around the country. See if you can detect the martini grin and lobster-roll paunch in any of her inevitable Fashion Week photos. [GOOP]

GOOP Hawks Hellmann’s