Chick-fil-A to Open Yet Another Bay Area Location in Novato

Will the Bay Area stand for Chick-fil-A opening multiple new locations dangerously close to our country’s symbolic gay mecca? We shall soon find out as the company has just completed the purchase of a Carl’s Jr. location in Novato which they will be turning into their fourth or fifth Bay Area location within the next two years. The proudly homophobic chicken-sandwich chain has mostly steered clear of the Bay Area until recently, only opening a single location in Fairfield with the next nearest outposts around Sacramento. But the company is clearly intent on making inroads here, with a second location opening next month in Walnut Creek, and other locations either purchased or in progress in Santa Rosa, Mountain View, and San Jose.

As the Marin Independent Journal reports, Carl’s Jr. will remain open at 35 Rowland Way in Novato for a year or two before getting a Chick-fil-A makeover.

The proposed Mountain View location has seen the most protest, with opponents trying to get the city’s zoning authority to overturn their permit to allow a new Chick-fil-A there in a Sizzler location at 1962 El Camino Real.

As for coming much closer to San Francisco, Mayor Ed Lee has “strongly recommend[ed]” that Chick-fil-A maintain the 40-mile buffer they currently have with the Fairfield location, because they don’t share “San Francisco’s values.” He’d better be ready to make good on that veiled, vague threat: Walnut Creek is only 25 miles away.

Also, our population is way too tech savvy to fall for any of those phony Facebook profile tricks from their marketing department. So JV, guys.

Chick-fil-A buys site for Novato restaurant [Marin IJ]
Earlier: Meet Abby Farle, the New Facebook User Who Is Suspiciously Supportive of Chick-fil-A
Chick-fil-A’s ‘Cow Appreciation Day’ Promo Spurs Heckling About Homophobia

Chick-fil-A to Open Yet Another Bay Area Location in Novato