The Happiest Hours on Earth

Umamicatessen and Mercado Start Happy Hour

Umamicatessen's Bourbon Pig with pig ears
Umamicatessen’s Bourbon Pig with pig ears Photo: Tatiana Arbogast

Two new happy hours are now being implemented on opposite sides of town. Downtown’s Umamicatessen starts one for the weekday today from 4:00 to 7:00 P.M. and includes a new menu with half-price discounts on the hams at Pigg (Johnston mangalitas for $12, La Quercia Berkshire for $8.50), plus all drafts and cocktails from Back Bar for five bucks, and new dishes, like the (NOB)LT at Cure that substitutes crispy chicken skin for bacon and a short rib slider and bacon-wrapped “Downtown dog” from Umami Burger.

Last Friday, Santa Monica’s newest Mexican restaurant, Mercado (from the Yxta Cocina crew), started its own week-long happy hourat its bar and communal tables, stretching Mondays through Fridays from 5:00 to 7:00 P.M. and Saturdays and Sunday from 4:00 to 6:00 P.M. A few dollars goes pretty far here as well, with a five-spot buying you the restaurant’s signature margarita, six netting you carnitas tacos, and choriqueso with house-made chorizo is also priced at six dollars. Check out Mercado’s full happy hour menu below.

Hora Feliz


Tecate $3
Mercado Margarita $5
Agavales Silver $5
Modelo Especial $4
Dos Equis Amber $4
Hibiscus Margarita $6
Avina Chardonnay $6
Camarena Cadillac $9


Guacamole $6
Chicharrón Tacos—sauteed pork skin, salsa verde, avocado $4
Carnitas Tacos—guacamole, red onions, cilantro $6
Choriqueso—melted cotija, parmesan, oaxaca, house chorizo, poblanos, mushrooms, fresh chips $6
Tamales—Chef’s choice filling, queso fresco, crema frsca $6
Rajas Poblanas—poblano strips, sweet corn, spicy queso añejo, tortillas $5
Shrimp Taquitos—mexican sweet shrimp, guacamole, chile de arbol salsa $6
Dos Gringas—spit-roasted pastor, oaxaca, onions, cilantro, chile de arbol salsa, avocado salsa, flour tortillas $7

Umamicatessen and Mercado Start Happy Hour