This week, Maison Ladurée announced that its next location, following the major success on Madison Avenue, will be in Soho. Specifically, in the Barolo space on West Broadway. “This will be the biggest Ladurée in the world,” a rep tells Grub, confirming that the macaron empire will indeed “take over” the Barolo space, with a pastry lab, two chefs from France, a spacious tea salon, and comprehensive catering services. Très bien. Just one problem: When we called Barolo to see what this means for them, being an important Soho al fresco institution by anyone’s definition, one staffer was quick to say, “The news in the Times was wrong,” and that they are definitively not closing shop. Another manager said, “No comment.” A third source says that Barolo is moving. Whatever happens, Ladurée is on the way.
West Broadway bound.