In response to a petition started on Change.org, and in a shocking rebuff to insectivores everywhere, Starbucks announces they will no longer use cochineal coloring derived from crushed bugs in their drinks.
You’ll recall, people were pissed when they found out mashed-up bugs, and not actual fruit, was what made their strawberry Frappuccinos so red. But now, according to ‘Bucks president Cliff Burrows, the coffee giant expects to “be fully transitioned to lycopene, a natural, tomato-based extract, in the strawberry sauce (base) used in our Strawberries & Crème Frappuccino® blended beverage and Strawberry Banana Smoothie.”
We’re still not quite sure what they have against using actual strawberries, but that’s a different issue, we suppose.
Cochineal Extract Update [Starbucks]