As if the death of king-size Snickers and Hostess cupcakes weren’t enough, now some genius ad exec thinks Mike and Ike should go their separate ways. Blaming irreconcilable differences, the two fictional characters have left notes on their packages, saying things like Mike is “spending way too much time on his music” and Ike is “spending way too much time on his graffiti art.” Wonder how Snackman — albeit a gummy-bear guy — feels about this. [NYT]