Have you seen those vague posters hung up everywhere with Aztec-style warriors threatening “It’s Almost Here!” and the like? Well, no real need to worry, as it’s hardly the dawning of Reconquista or the fulfillment of 2012’s doomsday prophecy. If you’d noticed the color scheme, you’d see that it was purely Dos Equis-related. Starting today, the most interesting marketing team in the world is launching “Feast of the Brave,” the beer company’s attempt to put “exotic” tacos of ostrich and scorpion into the hands of six U.S. cities to gear up for next Saturday’s Cinco de Drinko. So, what’s happening in L.A. today and who’s making the tacos?
In Los Angeles, the brand has tapped Chinese-Mexican truck Don Chow. Owners Lawrence Lie and Dominic Lau are cooking boar belly and tongue tacos, hog ear tacos, and chicken gizzard tacos, plus one mystery taco. Each city will be judged through social media on some sort of bravery scale. Given L.A.’s propensity to eat mystery tacos from the back of a truck pretty much every day, we know where our bets are going. The truck will appear with its odd offerings today in Santa Monica and Venice, while you can follow the full ten-day schedule through Twitter.