The Cinnamon challenge — an adventure that entails swallowing a spoonful of cinnamon (harder than it sounds) — which has been endorsed on Jimmy Kimmel and allll over the Internet is not only for morons, but the self-destructive. Doctors warm that it will get stuck in your throat, resulting in gagging, vomiting, and air-deprivation. Just choking! [WSJ]
Do something else.