Groceries

New Yorker Scribe Learns of the Magic of Bi-Rite

Please don't crowd the wine section, visiting New Yorkers.
Please don’t crowd the wine section, visiting New Yorkers. Photo: Courtesy of Bi-Rite

“According to a well-informed San Francisco friend,” writes Dana Goodyear in the New Yorker, those who think of the Ferry Building as the epicenter of culinary San Francisco are off by a few miles … To my friend, [it’s] Bi-Rite, a tiny community grocery story in the Mission, on an especially foodish stretch of Eighteenth Street.” And thus, Sam Mogannam’s little, beloved, wildly profitable market gets some national mag love today, this time from a non-food publication. Expect there to be more intellectuals than usual sniffing around the cheese section in the coming months, only now from other cities. [New Yorker]

New Yorker Scribe Learns of the Magic of Bi-Rite