Marketing Gimmicks

Heston Blumenthal Will Cook a $330,000 Lab-Grown Burger

Blumenthal. Photo: Gareth Cattermole/Getty Images

While one of Britian’s celebrity chefs is shutting down a prison with a lost vegetable peeler, another one is signing on to grill up some real-life mystery meat. Over the weekend, the Guardian reported that Dutch scientists were close to producing “an artificial burger that looks, feels and tastes like the real thing.” And Heston Blumenthal will have the somewhat dubious honor of being the chef who cooks it.

At the moment, the lab-grown meat (which is grown from fat stem cells and cow muscle) is in the form of “unappetising half-millimetre thick strips of lab-grown meat that are pinky-yellow in colour.” But the project’s lead researcher says he’s confident he’ll be able to get a near-perfect approximation of a real burger by October.

And when that happens, Blumenthal will fire up his griddle and cook the faux-burger for a yet-to-be-selected diner. It sounds, well … tasty isn’t the right word. Let’s just say: interesting.

Heston to cook test-tube burger [Guardian UK]

Heston Blumenthal Will Cook a $330,000 Lab-Grown Burger