It’s not booze, it’s wine!
Photo: iStockphoto
Are your neighbors constantly complaining that the liquor store you own is the blight of your rapidly gentrifying neighborhood? That was the problem facing Berihu Mesfin, whose Harlem neighbors said his store was a garish mess, ruining their happy little block. So he started calling the place a “wine shop” and got a new sign and now everyone’s happy, even though it’s apparently exactly the same store. [City Room/NYT]
