Long overdue and considerably scaled back from the when the idea was first floated, Comcast-Spectacor and developer Cordish Company announced yesterday that Xfinity Live! (formerly Philly Live!) was still a go, and was targeting April 5, 2012 for a grand opening. Based on the preliminary details spelled out in a prepared statement, the sprawling entertainment complex, which will rise from the rubble that once was the Spectrum, will be home to a host of corporate branded venues, including an Xfinity on Demand Theater, NBC Sports Zone, and Comcast SportsNet Interactive Zone. Many of the eating and drinking options will be similarly branded; there’s a Broad Street Bullies Pub and Spectrum Grille in the works. On the plus side there’s also going to be a Chickie’s & Pete’s, Nick’s Roast Beef and a beer hall from the good folks at Downingtown’s venerable Victory Brewing Company. Still with a Professional Bull Riders restaurant complete with the promise of country music and a mechanical bull also in the plans, it seems like Xfinity Live! will be more like Xfinity Jive.
