Last week, we told you about Vermont artist Bo Muller-Moore, whose “Eat More Kale” T-shirts were drawing some unwanted attention from Chick-fil-A (the chain said the shirts were too similar to its “Eat Mor Chikin” campaign and might confuse people). Well! Now the entire Green Mountain State is throwing its support behind Muller-Moore.
Gov. Peter Shumlin said that state would do all it could to help Bo Muller-Moore raise money to defend his small business, and by extension all Vermont small businesses and local agriculture, against what they both see as ‘corporate bullying’ by the Atlanta-based Chick-fil-A.
For its part, the chicken chain is taking the “everyone-else-is-doing-it-too” approach: A company spokesman issued a statement saying, in part, “When protecting our trademark, the law does not allow us to differentiate between a large company or a small enterprise … It is not uncommon for us — or for any corporation — to defend our trademark rights.” They might want to make an exception in this case.