Brands

Moo & Oink Name Sold, To Be Made Into Sausages

L.: Moo. R: Oink.
L.: Moo. R: Oink.

In the end it probably makes sense that the name would be the most valuable asset Moo & Oink would turn out to have— after all, that’s what set it apart from countless other anonymous grocers with a handful of stores. At an auction of the closed South Side grocer’s assets, the name “Moo & Oink” was bought for over half a million dollars by Best Chicago Meats. “I am very proud again to keep the brand in Chicago… Now, to have it to be an African-American owned brand, I am kind of proud of that,” Best Chicago Meats CEO Bob Beavers told CBS Chicago. Best Chicago Meats has no plans to reopen the stores (they were put up for bid separately, and did not attract bids) but they do plan to brand a line of products from barbecue sauce to ribs and chitterlings with the iconic Chicago name, and hope to market them in African-American markets such as Detroit, Milwaukee, Birmingham and Atlanta where they expect to find familiarity with the Chicago brand. Which is all the excuse we need to repost a classic Moo & Oink commercial below.

L.: Moo. R: Oink.

Moo & Oink Name Sold, To Be Made Into Sausages