In-N-Out Burger is always quick on the offensive when a perceived copyright violation rears its head anywhere in the country. Recently, the California-based burger chain, famous for its reticence to spread to the East Coast, took its fight to China, where a bootlegged burger chain named CaliBurger has been setting up shop in Asia with its own trademarked “Animal Style” and “Double Double” burgers. Serious Eats reports that In-N-Out, moving undercover with the wraithlike skill of fast food special forces, just held its own pop-up in Shanghai, flying in cooks and ingredients from California to show a group of locals what the real thing tastes like. Unfortunately, we probably can’t translate the certain flood of Chinese blogs reporting on In-N-Out’s reception. However, we do know how to write “animal style” in Shanghainese now.
In-N-Out in Shanghai for a One-day Tasting Event [Serious Eats]