Marketing

Comparing Porn and Paula Deen

Her pies are pretty naughty.
Her pies are pretty naughty.

A story on Ad Age today suggests that Internet porn and Paula Deen are cut from the same cloth, arguing that consumers are inherently social beasts who just want easy-access stories and communication that’s free, cheap, and colorful. “Pornography is not the only example you can lean on when crafting your own digital storytelling,” says the writer. He goes on to illustrate one hugely successful Kraft campaign, where Deen bonds with the audience, encourages discussion, and, thankfully, keeps her clothes on. [Ad Age]

Comparing Porn and Paula Deen