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Gordon Ramsay to Humiliate, Browbeat Motel Owners, Too

Gordo is busy these days...
Gordo is busy these days… Photo: Getty Images

Brusque British chef and onscreen kitchen-bootcamp sergeant Gordon Ramsay is currently casting in California for a new Fox show called Hotel Hell. The concept is similar to Kitchen Nightmares, but for hotels and motels: He and his team will descend upon a failing business and try to set them straight within a couple of days with a fresh coat of paint and a lot of yelling. Can failing businesses — like this sad steakhouse in Fremont, California where the crew is shooting this week — really be turned around so fast?

We learned a couple of seasons back that the success rate of restaurants featured on Kitchen Nightmares was under fifty percent. And then there was that case of the New Jersey chef who killed himself after being featured on the show, but maybe it wasn’t the show, and Ramsay’s tongue-lashing, that made him do it.

Anyhow, “dedicated and determined hospitality owners” in California are being asked to apply via phone or email at 310.313.9100 or

But shouldn’t we be questioning on what authority a chef should really be giving makeovers to motels? As the producers at Fox say about Hotel Hell: “From dirty bedrooms and mold-ridden bathrooms to incompetent staff or customer service that’s not up to par, Ramsay and his team will work with the hotel employees to turn these hapless establishments around.” Do we really need to listen to Gordo screaming about dirty toilets for a whole season? No, we do not.

US hotels beware: Gordon’s back with vengence [UK Daily Mail]
Earlier: Gordon Ramsay Is Coming! To Fremont!
Ripert Rips Into Ramsay Over ‘Kitchen Nightmares’ Suicide?

Gordon Ramsay to Humiliate, Browbeat Motel Owners, Too