The Melt
Photo: SFist
“This really is a marketing business, and the product happens to be food. [Fast-casual dining is] a field so consumer-focused and so ripe for change … We will market like any big fast-casual chain.” — Flip video founder-turned-restaurateur Jonathan Kaplan, regarding The Melt, the grilled-cheese sandwich chain launching its first of 500 locations tomorrow, August 30, at 115 New Montgomery Street, at which you will do your ordering via cell phone, and where machines will toast the sandwiches in under 90 seconds. [Biz Times, Earlier]
