While chefs on Twitter have been getting attention for a while (mostly the negative kind), today Mashable calls out its “best practices” for restaurants using social media. Tips include “be transparent,” i.e., respond to negative reviews and try to defuse the situation; “be interesting,” “educate your fans,” and “share your press” are also advised. Among the examples are a number of NYC restaurants, including Mermaid Inn/Mermaid Oyster Bar (praised for sharing general articles about lobster); Hill Country Chicken (whets appetites by tweeting photos); and Beauty & Essex (funny, charming tweets). Take it from us, since our noses are glued all day to a Twitter feed: These techniques really do matter, and often they determine of whether we hit that “unfollow’ button or not. Commenters, any favorite social-media presences in the restaurant world? Or better yet, any least favorites? [Mashable]
The Mermaid Inn Twitter feed: always a good read.