Recent years have seen a whole lot of commercials using Jamaica to push some Babylon-approved product or another. They typically involve hot weather, sound systems, and some dude talking in slow, easily-digested patois. Some of them keep it realer than others (and really, this is just dirty), but so far, none of them chose to end with the dread-delivered tagline “Bumbaclaat!” Until now, that is. Reginald Douglas, the L.A.-based creator of Jamaican-flavored bagel line Jamagels, has shot a commercial and it’s pretty fun. Since you probably won’t see it on prime-time too soon, we have it here for your viewing pleasure. So check it deeply!