With a distinct emphasis on Y-chromosome drinkers, beer marketing has always been pretty sexist. Sure women appear in beer ads, but typically when clad in skimpy bikinis. (Well, women don’t always play a big part in beer ads.) But somehow, the centuries-old craft of brewing the stuff has righteously remained removed from gender biases and sexuality. Well, until now, that is. Global mega-brewer Molson Coors has announced that it’s going to release Animee, a new brew that’s going to be marketed specifically to women in the U.K.
The company boasts that the beer is lightly sparkling, less bitter than typical manly beers, and, get this, “bloat resistant.” Apparently British women don’t drink as much beer as male counterparts, and Molson Coors believes that women will be drawn to this lighter and less gassy beer.