Add another food writer to David Chang’s shit list: After J. Kenji Lopez-Alt got charged a surprising $5 plus tax for Coke (yes, the kind you drink — albeit the Mexican kind) at Momofuku’s new casual duck lunch (casual meaning he had to go up to a counter and order it — it wasn’t even served to him in a golden goblet), Lopez writes, “That’s ballsy, even for Chang.” Most Serious Eats commenters agree that $5 is too much for a Coke, but David Chang is sticking to his guns via Twitter. His tweets in chronological order:
kenji please stick to catering. mexican coke = hard to obtain in nyc + costs $.
maybe if @momofuku & @momomilkbar get sponsored by the terrible National Pork Board as @seriouseats once did we can subsidize our costs?
i see but, @seriouseats essentially attacks on one of my kids, he knows how pricing runs in restaurants, he knows better.
would love to see list of sponsors that have paid @seriouseats, lots of smiles to your face and knives in your back. watch ur back chefs.
funny all this time @seriouseats wants @momofuku @momomilkbar to contribute to their sandwich & cookie hall of fame party this summer…no
For the record, according to MenuPages, Mexican Coca-Cola is $3 at Papacitos, Paulie Gee’s, and Le Gamin; $2.50 at d’espresso, Cabana Social, and Taco Chulo; $2 at Yola’s Café and Alcatraz; and $1.95 at Coppelia.
Is $5 Too Much To Pay For a Coke? [Serious Eats]