Will L.A. Get Out of Bed for A Firefox Food Truck?

Photo: Firefox

We’ve long decried the rise of the corporate food truck, but at least the price (free) is right. Internet browser Firefox is the latest company to jump on the wagon, serving free ice cream out of what looks like a refitted Coolhaus Truck. Starting this Saturday and stretching through Tuesday, Firefox is giving out free Coolhaus ice cream sandwiches in L.A. to promote its new game app, Spark. The truck’s appearance drew long lines at SXSW in Austin recently, but will it have the same success in L.A., where Coolhaus regularly cruises and attentions might be more fixed on chasing down that elusive sushi burrito truck? We’ll see come Saturday. In the meantime, check out the full schedule of Firefox’s stops below.

Firefox Gone Mobile, 12:00-4:00 P.M., at the following locations:

Sat 4/9: Vroman’s Bookstore, 695 E. Colorado Blvd, Pasadena
Sun 4/10: The Coffee Commissary, 801 N. Fairfax Ave #106, Los Angeles
Mon 4/11: 26th and Pennsylvania, Santa Monica
Tues 4/12: CNN Building, Cole & Sunset, Hollywood (Nom Nom Truck & Global Soul Truck will also be joining us!)

Flavors Served
- The Awesome Bar: fresh mint leaves, semi-sweet chocolate chips, brown sugar on brownie cookie with dark chocolate chips
- Foxy Brown: chewy brownie pieces, fudge swirl and rich chocolate ice cream on red velvet cake cookie with real cream cheese icing
- The Beta: rice milk ice cream with cinnamon and spices [Vegan]
- The Chilla from Mozilla: fresh blood orange puree sorbet on brownie cookie with dark chocolate chips and a touch of French fleur de sel
- Mozilli Vanilli: vanilla with real Madagascaran beans and milk chocolate chips
- The Spark: milk chocolate ice cream with chipotle peppers and a touch of cayenne on an oatmeal cookie with raisins and a touch of coconut
- Tipsy Fox: real lychee and vodka ice cream on a biscuit cookie with a touch of salt

Will L.A. Get Out of Bed for A Firefox Food Truck?