My Maki Opens in Midtown: Build Your Own Doritos Sushi!

Photo: Urbandaddy

My Maki, the make-your-own-sushi joint that midtown has been waiting for, finally opened today. Here’s how it works: À la Chipotle, you select a seaweed or soy wrap, fill it with your choice of main ingredient (chicken, crawfish tails, etc.), add nutso fillings (Doritos, Craisins, sun-dried tomatoes, etc.), top the roll with masago, sesame seeds, and the like, and finally choose a dipping sauce like Edamame Jalapeño or Karashi Mustard. If all of this strikes you as the stuff of panic attacks, skip the assembly line altogether and just order a regular “New York” (“tuna, apple, radish sprouts”) or “Garden State” (“shiitake mushroom, asparagus, cream cheese”) roll.

As you can see from UrbanDaddy’s interior shot, the store is clearly aiming to become a chain — they’re already selling $20 T-shirts on their website. (The site also includes a nifty widget that lets you calculate calorie counts and nutritional information as you add ingredients and place an order.) My Maki will be open daily from 11 a.m. till 10 p.m.

My Maki Menu

My Maki, 142 E. 43rd St., nr. Lexington Ave.; 212-682-2795

My Maki Opens in Midtown: Build Your Own Doritos Sushi!