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Baby Carrots Take on Doritos; Are You Obsessed With Healthy Eating?

• Here’s a long article about how one advertising expert wants to make baby carrots a smash by “marketing them like Doritos.” Well, they are orange and crunchy … [Fast Company]

• Japan’s radiation scare has spread to water: There’s fear both that fish might be unsafe and that Tokyo’s tap water isn’t sound, especially for infants. [FT, FT]

• Obsession with “healthy” eating is just another disorder, and now it has a name: orthorexia. [Daily Mail UK]

• Cha Cha’s Tacos and Tequila in Brea is holding a benefit tonight to raise money for bartender Erendida Jacobo, who is suffering from breast cancer. [OC Register]

• So far, Innovative Dining Group claims to have raised $35,000 for Japan relief through its fund-raising efforts. [Grub Street]

• Laura Ann Masura, the founder of Chicago punk group Evil Beaver, is now a maker of jams and preserves. [LAT]

• Is it cool to send a six-pack back to a restaurant kitchen to say thanks? Eh, maybe. [Cafe Society/Westword]

Baby Carrots Take on Doritos; Are You Obsessed With Healthy Eating?