Chefs Come to the Rescue of Beleaguered Tasty Baking Co.

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Adsum's Kandy Kake sliders: stoner snack or salvation for a Philadelphia institution?
Adsum's Kandy Kake sliders: stoner snack or salvation for a Philadelphia institution? Photo: Courtesy of Adsum

Shares of Tasty Baking Co. (NASDAQ:TSTY) shot up by almost 30 percent today, which hopefully signals brighter days ahead for the beleaguered maker of Tastykakes. Grub Street has a hunch that Adsum chef-owner Matt Levin and some other like-minded chefs determined to save the iconic hometown sweets-makers might have something to do with the afternoon rally. Levin’s Peanut Butter Kandy Kake sliders, the stoner snack that’s captured the attention of the nation’s munchie-afflicted, surely must have enhanced sales of Tastykakes and boosted the value of the company’s stock. And Levin isn’t alone in this crusade; everyone from Marc Vetri to 10 Arts pastry chef Monica Glass are doing their part to keep Tasty from going under.

Uwishunu’s Allison Stadd earlier this week profiled some of the culinary creations that local chefs are serving both as an homage and a rescue effort for the financially troubled company. Dishes like Daniel Stern’s Butterscotch Krimpet Bread Pudding, Squareburger’s Cake Shake, a milkshake with Butterscotch Krimpets blended in, and Monica Glass’ Tastykake ice cream make the list. Here’s hoping more chefs jump onboard to help save Tasty Baking Co.
Paying Homage To Our Iconic Hometown Snack: A Roundup Of Delicious Tastykake-Inspired Dishes At Local Philadelphia Restaurants [uwishunu]

Earlier: Eatocracy Toques Up with Matt Levin

Chefs Come to the Rescue of Beleaguered Tasty Baking Co.