Marketing Gimmicks

The Big Business of Discount Dining

How much do those Groupon-esque discount websites actually pull in? According to Mashable, VillageVines generated $500,000 in restaurant sales in December, and according to the Observer, Thrillist’s new Rewards newsletter has already sold $25,000 of all-you-can-eat ribs dinners at Hill Country. [Mashable, NYO]

The Big Business of Discount Dining