In recent weeks, we’ve seen the opening of the Brooklyneer (not to mention Brooklyn MAC, with its Coney Island–themed macaroni and cheese), and now the whole Brooklyn Flea aesthetic has come to midtown. The Gap, of all places, has conscripted the tastemakers over at Cool Hunting to curate a pop-up shop selling Anarchy in a Jar jellies, Brooklyn Brew kits, and of course Brooklyn Brine pickles, because local pickles are apparently the hot new holiday gift.
The store, which also sells gadgets, books, and other gifts, opened a couple of weeks ago, but its coup de grace will occur on Saturday when the mustachioed Mast Brothers unveil a new chocolate bar they’ve created with June Taylor. From noon till 2 p.m., Brooklyn Salsa will debut its new holiday blend; Amanda Hesser will sign The Essential New York Times Cook Book; Patricia Helding will sign her Fat Witch Bakery cookbook (her brownie mix will also be sold); and there’ll be coffee from Coffee Foundry, because Queens deserves some love, too. It all goes down adjacent the Gap (yes, the Gap) at 680 Fifth Avenue, near 54th Street.