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No Joke: Thomas Keller Strikes Corporate Partnership, Puts BMW-Themed Dish on Menu

Photo: Deborah Jones

Today in bizarre celebrity-chef-corporate-endorsement news: Thomas Keller has struck a partnership deal with BMW, and The French Laundry is now offering concierge service via a BMW ActiveHybrid 7. As Bloomberg and the Scoop further report, Keller has put a new dish on the menu in honor of BMW, which is appropriately German themed — Four Story Hill Farm apple-fed pork loin with bratwurst, braised red cabbage, apple dumplings and grain mustard sauce. Next up: Nike swooshes on the napkins. [Bloomberg, Scoop]

No Joke: Thomas Keller Strikes Corporate Partnership, Puts BMW-Themed Dish on