• Though shakes were one of the first items on the McDonald’s menu, the company is trying to revive sales by changing the cup and adding a whip cream garnish. [Crain’s]
• Residents in Highwood, IL are hoping to make the Guinness Book of World Records for the most jack-o-lanterns lit in one location. [Chicago Now]
• Skyy Vodka’s new ad campaign appears to depict a woman having sex with a vodka bottle. [USA Today]
• Federal regulators are suing the makers of POM juice for unsubstantiated health claims. [WSJ]
• Fledgling Wine, a wine created by Twitter employees, is now being sold for charity. [NYP]
• Real Housewife Teresa Giudice will write a second cookbook, Fabulicious! The Italian Family Cookbook. [Eater]
• After complaints from the Center for Science in the Public Interest, Ben & Jerry’s will drop the phrase “all natural” from its labels. [WSJ]