Marketing Gimmicks

Equal Exchange Takes To the Streets

Photo: Equal Exchange

Just call it the food truck trickle-down: Equal Exchange will soon launch three coffee tricycles, reports the Globe. The trikes, which will likely start out at Boylston and Tremont, in Copely Square, and at Christopher Columbus Park, will featured hot coffee brewed with the help of boat batteries, as well as iced. Equal Exchange cafe developer Meghan Hubbs eventually hopes to add espresso, tea, and food to the trikes’ menus. The trikes will roll out (pun completely intended) over the next few weeks.

Make That One Whole Cafe, To Go [Globe]

Equal Exchange Takes To the Streets