Some might be inclined to see this as Jesus appearing to them on a hamburger bun. But the dudes at this Fisherman’s Wharf McDonald’s who found a bearded face toasted onto the bun of their Big Mac immediately decide that this is obviously the creepy King from the Burger King ads come to haunt them.
They sent the video along to Grub Street today with the message, “Please please post and pass along, we are trying to get this to the world.”
Maybe it’s just the whole Icing thing that has us thinking everything is viral marketing, but is this just some brilliant viral campaign by Burger King, shot all Blair Witch style and uploaded to Funny or Die? You decide.
Update: We’re having an even stronger suspicion as the day goes on that this is the work of CP+B Group, Burger King’s current ad company.