La Mar Cebicheria, the Lima-based Peruvian seviche chain, has secured a deal for a new Manhattan location at 27th and Madison. As SF Weekly reports, owner Gastón Acurio (whom they call “the Jean-Georges Vongerichten of Peru” for his empire-building prowess) was never satisfied with his sole U.S. location on San Francisco’s Embarcadero. He also has his sights set on an L.A. branch, and a new S.F. location for his other bistro chain, T’anta.
Chron critic Michael Bauer recently upped his rating for La Mar to two and a half stars, saying the concept “clearly is a hit” and that “after a somewhat choppy start the food has seemed to find its course.” The New York menu will be “very similar to the San Francisco restaurant,” promises general manager Andrew Generalao — but we’re guessing the $29 seviche tasting platter, which Bauer recommends, will get a Manhattan markup.
Some of the S.F. staff will be moving to New York to help open the new branch, but management has yet to decide who that will be.
La Mar Cebicheria to Expand to New York, Possible Second SF Site [SFoodie]
Earlier: La Mar a great place for ceviche [Chron]