ROOT
William Grant and Sons, the independent, family owned distiller that makes Glenfiddich amongst many other popular spirits, has acquired ROOT, the curious herbaceous concoction created by local adman-turned-booze-baron Steven Grasse, according to Meal Ticket. In addition to ROOT, the purchase includes Grasse’s Art in the Age of Mechanical Reproduction brand, which is said to be developing a full line of original, historically-inspired and certified organic spirits, the first of which is SNAP, an elixir that mimics the flavors of Pennsylvania Dutch black strap molasses ginger snap cookies. [Meal Ticket]
