Crash Mansion Challenges New Neighbor’s Name

Photo: Bowery Boogie

Plans to call a Bowery restaurant S.R.O. were criticized at a community meeting last night by Crash Mansion reps, who want to re-brand sister club BLVD with a similarly depressing name. Owners of the proposed restaurant at 245 Bowery shared their plans with five neighbors, including a mole for blog Bowery Boogie, who reveals that there’s quite a lot in store for the space.

Plans include an arched brick façade, a Spanish-Portuguese menu similar to that of Alta (one of the owners’ other ventures), and absolutely, positively no intention to secretly turn the place into a late-night lounge, as locals fear they might. (The purpose of the meeting was to ease the path to community-board approval.) The owners’ vision “is more in the vein of other Bowery 2.0 eateries like DBGB and Pulino’s,” says Bowery Boogie, but that stops short of glaring, gigantor, neighborhood landscape–changing red-neon signs: “Due to its sizable frontage, ‘S.R.O’ probably won’t have much in the way of signage. If they do, it would be nameplate size, and ‘nothing like Pulino’s.’”

Recap: 245 Bowery Restaurant Meeting [Bowery Boogie]
Related: A Look at the Newest Restaurant Arrivals to the Bowery

Crash Mansion Challenges New Neighbor’s Name