Quote of the Day

Do Menu Items Always Need to Have Farm Names Attached?

County Line Farm in Marin
County Line Farm in Marin Photo: via 7x7

“For now, I don’t see the end of menus name-dropping farms… SOLE food ingredients (sustainable, organic, local, ethical) are more expensive and restaurants that serve them need to reflect that in menu prices [and descriptions].” — Bruce Cole, editor of Edible SF, as quoted in yesterday’s Bits & Bites meditation on whether source-farm listings are just a fad.

Do Menu Items Always Need to Have Farm Names Attached?