The greatest convenience store of all time, Wawa, will now be the official sponsor of Welcome America!, the annual 4th of July celebration in Philadelphia known for the past 10 years as the Sunoco Welcome America! festival. The Philadelphia Business Journal notes that Wawa coughed up around $3 million for the three years of naming rights - perhaps savings squirreled away from closing some of its Center City stores?
We’re wondering how Hoagiefest might be incorporated into the festivities? Will Benjamin Franklin tote around a shortie for the entirety of the celebration? Will the performers be required to belt out the Breakfast Hoagie song before launching into their own hits? Will the fireworks form a giant turkey bowl in the sky? Whatever happens, we look forward to hearing newscasters trip over the tongue-twister “Wawa Welcome” almost as much as we look forward to the 100 percent humidity of July on this (once again!) snowy, dreary February day.