Mediavore

New Pieces Joining Reese’s; Deen the Next Paula on Idol?

• Hershey’s will soon launch Almond Joy Pieces, York Pieces, and Hershey’s Special Dark Pieces modeled after Reese’s Pieces. [NYT]

• Noted singing expert Paula Deen is in talks to appear on American Idol. [Marc Malkin/E!]

• Whole Foods’ profit surged 79 percent in the last quarter. [WSJ

• The USDA has closed the loophole that allowed companies to market as organic milk from any cow that theoretically had access to a pasture. [Food/The Atlantic]

• Burger King will add Seattle’s Best Coffee to all its U.S. locations this summer. [AP]

• After referring to stewed cat as a “succulent dish,” Italian celebrity chef Beppe Bigazzi was fired from his TV show. [Times]

• Kitchen equipment is increasingly marketed with muscular adjectives because of the macho celebrity chef culture, says British department store Debenhams. [Reuters]

• Facing oversupply, Napa wineries are turning increasingly to direct sales. [NYT]

• Campbell Soup is changing its labels in an effort to get customers to buy more soup. [WSJ]

New Pieces Joining Reese’s; Deen the Next Paula on Idol?