Move over, Rockaway Taco. The Wave brings news that Margaritaville Margaritas is looking to open a location on the peninsula. According to the article (not yet online), Jimmy Buffett’s parrot-happy chain the New Hampshire-based chain worked with a consulting firm to determine that “Rockaway has the prime demographic for a successful Mexican restaurant and bar.” No location has been chosen, but maybe they’ll commandeer the Rockaway Lobster House’s abandoned deck? True, any Mexican restaurant would be an improvement over the Chinese-Mexican takeout joints out in Rockaway, but then there’s this: “[VP of Franchise Development] Radomski believes New York City and its surrounding areas can support up to 15 Margaritaville Margaritas restaurants.” Madre de Dios.
Correction: The repressed parrothead in us caused us to misread the name of the chain as Margaritaville. It’s actually Margaritas, a chain with 19 locations in New England. We apologize to Jimmy Buffett for the error.